As discussed in part one, there's a whole slough of different ways to satisfy a marketing campaign with a set of goals. We're going to call it a hydra, since all these various heads relate back to one central body, and it's goal. First, we need to decide where to set this hydra loose. Is your client focusing on Business-to-business relations or straight to the consumer themselves? Aligning of sales and marketing: Setting up expectations and goals from the get-go is of high im

For the many years one is involved in marketing, at some point, some person is going to bring up Mad Men. It might be in casual conversation, a comparison to Don Draper, but this is mere confusion. Explaining what we do can be arduous. As no two marketing agencies are created equal, but let's face facts it's not all Mad Men and selling honey to a bee. So what is a marketing agency? Whether an agency is team or just single person, they have valuable inside knowledge of the bus